Sun 03 Jun 2012
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Want To Measure Consumer Mobile Behavior? Try Mobile Metrix 2.0
Mobile Metrix 2.0 by comScore aims to bring about unified digital measurement to the smartphones, which aids in combining the on-device measuring with the census-level data to ring forth the most detailed and accurate results about the usage of mobile web and apps, across the United States. Thus, it includes insights for the app developers, advertisers, agencies, and publishers.
What Are The Highlights of Mobile Metrix 2.0?
Knowing the way the consumer behaves enables you to get a hold on your mobile marketing KPIs, so that you may change your campaigns to reach out to your target audiences. This helps you deliver a higher level of impact and distribute the marketing spending more efficiently.
Mobile Metrix 2.0 merges the meter technology with the census level insight to give you a reliable currency that can help support the level of growth in mobile economy.
This service makes use of comScore’s industry-leading classification to have a clear insight into the properties that draw app audiences and mobile web. This aids in providing a flawless usage with the firm’s consumer behavioral measurement tools such as the comScore Media Metrix.
What Are The Benefits For Advertisers and Agencies?
You should be able to understand which mobile apps and sites are effectively used by your target audience. For example, between the smartphone users aged 18 and above, the sites that rank higher in popularity are the social networking sites such as Facebook, Twitter etc, which get more than 90% of the mobile audience.
Mobile Metrix 2.0 also helps in optimizing the results of your mobile ad spending by understanding how your target market will behave. You can also use it to analyze the emerging media trends which present an attractive opportunity to understand your audience.
How Will Publishers and App Developers Benefit?
Mobile Metrix 2.0 lets you analyze the characteristics of your mobile app and web audience. It helps you know your mobile audience size, usage intensity, and demographic composition. You can also validate your target audience with third-party metrics to support the mobile advertising sales. This also helps app developers understand how the apps and websites vary across different smartphone operating systems.
What Are The Highlights of Mobile Metrix 2.0?
Knowing the way the consumer behaves enables you to get a hold on your mobile marketing KPIs, so that you may change your campaigns to reach out to your target audiences. This helps you deliver a higher level of impact and distribute the marketing spending more efficiently.
Mobile Metrix 2.0 merges the meter technology with the census level insight to give you a reliable currency that can help support the level of growth in mobile economy.
This service makes use of comScore’s industry-leading classification to have a clear insight into the properties that draw app audiences and mobile web. This aids in providing a flawless usage with the firm’s consumer behavioral measurement tools such as the comScore Media Metrix.
What Are The Benefits For Advertisers and Agencies?
You should be able to understand which mobile apps and sites are effectively used by your target audience. For example, between the smartphone users aged 18 and above, the sites that rank higher in popularity are the social networking sites such as Facebook, Twitter etc, which get more than 90% of the mobile audience.
Mobile Metrix 2.0 also helps in optimizing the results of your mobile ad spending by understanding how your target market will behave. You can also use it to analyze the emerging media trends which present an attractive opportunity to understand your audience.
How Will Publishers and App Developers Benefit?
Mobile Metrix 2.0 lets you analyze the characteristics of your mobile app and web audience. It helps you know your mobile audience size, usage intensity, and demographic composition. You can also validate your target audience with third-party metrics to support the mobile advertising sales. This also helps app developers understand how the apps and websites vary across different smartphone operating systems.
