Sun 10 Jun 2012
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Planning To Market Your Mobile App? Here’s A New Tool From Google
What’s The Mobile App Extension By Google?
Not all people who search for your brand or a keyword related to your app are aware that you have launched a new mobile app. So, this is a great tool to help the searchers know what you have to offer. The four exciting new tools from Google enable you to market your mobile app and reach out to your target market in a whole new way. Here are the four tools:
• A new mobile app extension for the AdWords
• Additional info to the click-to-download plan
• Ability to view Google Play stats in AdWords
• Custom search ads for the mobile applications
Where To Find The Mobile App Extension?
The mobile app extension of the Google AdWords is currently available only for the smartphones, and not for tablets. The main objective of this tool is to help the advertisers or marketers raise the awareness about their new app in the market.
When the smartphone users search their mobile phone regarding a product or brand name, they will find relevant advertisements displayed, and the advertisers who have launched new mobile apps can add a link for that application below the ad description.
For example, if a user searches for Walgreens or Wells Fargo, the ad should allow the users to see if the company has any mobile app that the customers can use, instead of going to the mobile site.
The new mobile app extension introduced by Google AdWords will basically have two links, one from the headline to the standard landing page and the second one will on the mobile app that will directly lead to the Google Play or App Store.
How To Set Up Mobile App Extension?
Setting up your mobile app extension is pretty simple and easy. The advertisers require an application that works within any of the two marketplaces. They also require a Package Name if the user has an Android phone; or an App ID if the user has a Windows mobile. The users will find a url of the page which leads to the app store from where you can get to know more about the application and download it.
Not all people who search for your brand or a keyword related to your app are aware that you have launched a new mobile app. So, this is a great tool to help the searchers know what you have to offer. The four exciting new tools from Google enable you to market your mobile app and reach out to your target market in a whole new way. Here are the four tools:
• A new mobile app extension for the AdWords
• Additional info to the click-to-download plan
• Ability to view Google Play stats in AdWords
• Custom search ads for the mobile applications
Where To Find The Mobile App Extension?
The mobile app extension of the Google AdWords is currently available only for the smartphones, and not for tablets. The main objective of this tool is to help the advertisers or marketers raise the awareness about their new app in the market.
When the smartphone users search their mobile phone regarding a product or brand name, they will find relevant advertisements displayed, and the advertisers who have launched new mobile apps can add a link for that application below the ad description.
For example, if a user searches for Walgreens or Wells Fargo, the ad should allow the users to see if the company has any mobile app that the customers can use, instead of going to the mobile site.
The new mobile app extension introduced by Google AdWords will basically have two links, one from the headline to the standard landing page and the second one will on the mobile app that will directly lead to the Google Play or App Store.
How To Set Up Mobile App Extension?
Setting up your mobile app extension is pretty simple and easy. The advertisers require an application that works within any of the two marketplaces. They also require a Package Name if the user has an Android phone; or an App ID if the user has a Windows mobile. The users will find a url of the page which leads to the app store from where you can get to know more about the application and download it.
