What Fuels The American Appetite For Mobile Apps?
Although several average users have abandoned the native apps for the Web apps, the research also discovered that an increasing number of people are now spending time in the apps, rather than on the mobile websites.
As per the 2011 stats, over 70 percent of the time was spent in accessing the mobile apps, compared to over 80 percent this year. However, the research also indicated that when it comes to buying products online, people still rely on the websites than the mobile apps.
What Are The Top Five Mobile Apps?
A significant rise was noted in the amount of time that is spent in accessing the mobile apps each day, and the amount slightly increased from 37 minutes a day last year to nearly 39 minutes today.
The top five mobile apps that continue to sail high are YouTube, Facebook, Google Play, Gmail, and Google Search. Although these are the most used apps, they are not alone. The average app user believes in experimenting with the new applications in the market.
Are There Any Privacy Concerns?
With the increasing use of the smartphones, the concern for privacy remains as ever. The smartphones penetration has increased from 38 percent in the previous year to 50 percent this year.
According to the study by Nielsen, the number of iOS and Android phone users has gone up from only 38 million users in 2011 to 84 million this year. The gender split of the owners, is almost the same.
As per the previous estimates, the Android phone users capture 48.5% of the market and the iOS users have only 32% of the market. The Windows Mobile and BlackBerry are competing to get the bottom league.
The iPhone users are seemingly more dexterous at downloading the apps, and nearly 85 percent of them have already done so, as compared to the 74 percent Android phone users who download apps on their devices.
As the use of mobile app increase, the privacy concerns regarding online data collection and sharing information via smartphone apps also continue to rise.