Mobile App Downloads Expected to Double By 2016?
Almost every school and college going kid now has a smartphone and housewives also prefer shopping on their mobile device. App developers have catered to the demand of the target market by developing mobile apps for almost everything and anything under the sun, you name it and they have it.
Whether you want to order pizza, make reservations in restaurants, book a flight ticket, get some gardening tips, learn surfing, share a joke, check updates and find direction, you have mobile apps to make life easier for you. With just a tap or click, you can order your favorite food, plan your trip, confirm flight ticket, do shopping and much more.
Life without the mobile apps?
As mobile apps get more involved into your personal and business life, it becomes an indispensable part of your living. Some people cannot imagine their life without the mobile apps. In 2011, the number of mobile applications that were downloaded was nearly 31 billion.
As per the recent reports from Juniper Research, it is expected that this number will rise in the next four years and the mobile apps download may become double and reach 66 billion, by the year 2016.
This dramatic rise in the consumer app downloads as projected by Juniper Research is quite achievable if you take into account the rapid increase in the use of smartphones and mobile apps. As per the report, nearly 87% of the downloaded apps will be free; however the publishers will make revenues with the virtual item sales and content subscriptions.
Although the tablets are expected to give a tough competition to sales of smartphones in the coming years, the study reveals that by 2016, only one of the four mobile apps download will take place on a tablet device.
As the consumers rely more and more on smartphones for their daily activities, ranging from financial, retail, and entertainment, the companies turn to mobile apps in their bid to stay competitive and always accessible to their customers from anywhere.