Sun 13 Nov 2011
App Reviews and News
Starbucks launches iPhone app in Canada
Before customers can use the new apps they must add money to their loyalty card before the app can be used in order to make a purchase, the good news? The app can be downloaded for free from the Apple Itunes App Store.
Star Bucks issued the statement that the new app will provide customers with a “faster and more convenient way” to manage their Starbucks loyalty cards and track rewards. In addition to launching this new customer loyalty card program in the U.S they also launched the campaign in Canada in October.
"We wanted to provide our customers with an easily accessible program that rewards them on the frequency of their visits," Matthew Guiste, the company’s director of loyalty, said in a news release.
This app is a follow up to the launch of a U.S. mobile payment program which was released earlier as well as a response to the increased use of the Starbucks card which has become a significant method of payment in stores.
The big question is what does this mean for Starbucks competitors? Will this entice them to do the same?
Not likely. While Second Cup is certainly strongly correlated with Starbucks and may feel the pressure to create something interactive to match Starbucks, the other Coffee King’s like Tim Horton’s are in a league of their own.
No app in the world can take away the loyal customers of place lie Tim’s or Country Style and their likely not concerned.
Star Bucks issued the statement that the new app will provide customers with a “faster and more convenient way” to manage their Starbucks loyalty cards and track rewards. In addition to launching this new customer loyalty card program in the U.S they also launched the campaign in Canada in October.
"We wanted to provide our customers with an easily accessible program that rewards them on the frequency of their visits," Matthew Guiste, the company’s director of loyalty, said in a news release.
This app is a follow up to the launch of a U.S. mobile payment program which was released earlier as well as a response to the increased use of the Starbucks card which has become a significant method of payment in stores.
The big question is what does this mean for Starbucks competitors? Will this entice them to do the same?
Not likely. While Second Cup is certainly strongly correlated with Starbucks and may feel the pressure to create something interactive to match Starbucks, the other Coffee King’s like Tim Horton’s are in a league of their own.
No app in the world can take away the loyal customers of place lie Tim’s or Country Style and their likely not concerned.
