According to the previews, tonight’s episode brings the Nixon account to the fore at Sterling Cooper – the account being the 1960 presidential campaign of Richard Milhous Nixon, the bright young Vice-President from California. Widely viewed as the first mass media election in U.S. history, the Kennedy-Nixon race was fought on television and on a national scale, filled with advertising and slogans and images.
Nixon’s crew had some Mad Men in it, most notably the driven advance man H.R. Haldeman, a World War II vet and Californian who worked for J. Walter Thompson for 20 years. He failed Dick Nixon in 1960 but was widely credited for pushing Nixon over the top eight years later – and he later did 18 months in Federal prison for his role in Watergate.
A model for our man Don Draper? Perhaps, but Haldeman had moregoing for him than the dour and strange Draper. He had ambition, he had plans, he had moxie – even if he was a famed Republican felon in the end. The stiffs in Mad Men have none of it. They’re old men before their time, slumping through their days on booze and pathetic jokes.